Lavish Yourself
Our Story
Peini is a beauty disruptor that focuses on beauty the African way. There is an old adage that says, “in Africa nothing is ever wasted”. Every fruit, vegetable and oil has multiple ways it can be used. To this end, Peini cosmetics range provides the perfect combination of luxurious skin and hair care, formulated from 100 % natural ingredients. Ghanaian coconut oil, baobab oil, premium grade shea butter, and other natural plant extracts (essential oils) leave your body vibrant and glowing with nature’s caring caress.
Peini means “Gift” in Dagbani, the language spoken by the people of Dagomba, a tribe in the northern part of Ghana, where the shea nut is grown. Derived from our indigenous trees, plants, and fruits, Peini is nature’s special gift to the skin. Using time-honoured African beauty secrets, Peini boosts and reinvigorates the skin and hair while naturally protecting you from the harsh elements our bodies are exposed to daily.
Our Standards
Since our conception in 2012, Peini prides itself as being a socially responsible and environmentally-sustainable brand. As part of our eco-conscious practices, no product testing is done on animals and our ingredients are 100% organic and safe. All products are used by our team to make sure they are of the utmost quality. In this harmonious collaboration with nature, even if our products are consumed, they will not be harmful – it does not get more natural than that. Peini products are free from any chemical contaminants including parabens, toxins and synthetic oils and dyes, so any risk of an allergic reaction is also greatly reduced.
Yaw …
Our Founder
Yaw realised that although Ghana was one of the world’s leading exporters of shea nuts and raw shea butter, it had very little or further use of the fruits within the country itself. It is this gap in the local market that Yaw set out to fill with Peini’s luxurious organic shea butter products, offering expanded use for shea butter beyond consumption. After discovering the potential of some of these natural plants and fruits in skincare, Yaw formulated and founded Peini while studying fats and oils manufacturing at a college in Boston. Work on the product began upon his return to Ghana with the instalment of shea butter extraction and processing plants, as well as employing the services of a few rural women, who play a vital role in the value chain system of Peini.